Senior enough to set the strategy. Still in it enough to do the work.

Most fractional marketers will set the strategy or do the work. Expecting both is how you find out which one you hired.

You’ve already been burned before.

You hired someone with a confident pitch who knew how to market themselves. Three months later you got a recycled Google Slides “strategy” deck and a team still waiting to be told what to build. Great at pointing. Not willing to touch the actual work.

Most people pitching you on this have read about the job. I’ve done it four times.

At Metadata I had the best version of an early marketing role: a real seat at the table with real responsibility, and a great VP above me to learn from. I rode shotgun on our overall marketing strategy and owned everything brand. The bet was simple: buyers were tired of being oversold by faceless companies. Lead with real people instead. Content, events, a weekly podcast, real faces on LinkedIn. It worked. The brand fed pipeline.

At UserEvidence I got to be the one calling the shots for the first time. I made a bet most first-time VPs of Marketing won’t make: seven months on positioning, messaging, and content before touching a single pipeline program. The founders watched every dollar and asked hard questions. I’d make the same call every time.

Here’s what two of them looked like.

I’ll build you marketing that holds up after I’m gone.

Not a department you lean on forever. A foundation you keep, run by people you already have. Three ways to work together, depending on where you are right now.

$25,000 /mo

Best for: B2B startups that just closed their Series A and are ready to lay a strong foundation from the start.
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$ 39

Monthly

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