Most B2B startups don't have a marketing problem. They have a foundation problem.

I’ve been the first marketing hire twice, from under $2M to $8M and $15M ARR. I know which parts you can’t skip and which shortcuts will cost you later.

Let's talk

WHO I AM

I’ve seen all of it. I’ve built brands. I’ve built pipeline. I’ve built teams. I’ve made mistakes that cost real money.

I’ve spent 12 years inside early-stage B2B startups doing almost every marketing job there is: content, brand, demand gen, growth, marketing ops. Not because I didn’t know what I wanted to do, but because I wanted to understand how the whole thing fits together.

Early-stage B2B startups I’ve worked at: UserEvidence, Metadata, Fast Radius, Uptake, and Symbiont Group. Early-stage B2B startups I’ve advised: Navattic, RevenueHero, Koala, Paramark, and Gated.

If you want help from someone who’s done it before, not just talked about it on LinkedIn, I’m your guy.

Big praise from big time names

"Mark is a smart + driven B2B marketer. He's got creative ideas and not afraid to push the boundaries of what traditional B2B marketing looks like."
Dave GerhardtFounder at Exit Five, 2x Startup CMO
Dave Gerhardt
"Mark's ability to think strategically about how to solution within guardrails is energizing. From brand, and product marketing, to orchestrating digital events, to creating demand and more, his impact is quite literally unmatched. You should jump at the chance to partner with him."
Kaylee EdmondsonFounder, DemandLoops
Kaylee Edmondson
"Mark is an elite marketing leader. I've learned a lot watching him build Metadata, and he's one of the few marketers in my inner circle I trust to bounce ideas of off and get a pulse for what's really working today becasue he's mastered how to combine product and brand to truly create demand. From revenue to audience growth, he's the real deal."
Devin ReedFounder, The Reeder
Devin Reed
"Everything Mark has launched at Metadata these past 2-3 years has been expertly produced—from Metadata's positioning and brand work to their ungated product demo and interactive demo experience to their podcast and ROI report. Guy knows his stuff ... and he has a fabulous personality to boot!"
Erin BalsaFounder at Haus of Bold
Erin Balsa
"We’ve been working with Mark for the past three years and he’s one of the most talented people I’ve had the opportunity to work with, I’d go as far as saying in par with Dave Gerhardt in the Drift days. He's the main architect behind the incredible growth of the Metadata brand."
Algert SulaFounder at Algert Agency
Algert Sula
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PRICING

How I work with early-stage B2B founders and marketing teams

Advising

Starting at $5k/month
You've hired marketers. You're still making all the calls. I'll tell you when something isn't working before you've spent three months finding out.
Let's Talk

Fractional VP

Starting at $11k/month
I'll lead your marketing function so you're not the one holding it together. That means building brand and pipeline together, not handing them off to different people and hoping they connect.
Let's Talk

Foundation Sprint

One-time: $18,000
Your message sounds right internally. The question is whether it's landing with buyers who don't know you yet. Positioning, narrative, ICP, and website copy.
Let's Talk

Building in public

Constructing your tailor-made marketing mix

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Strategic Narratives, Failing Fast, And Dedicated Resources

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The relationship between brand and marketing

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Blurring the lines between content and growth marketing

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Marketing Strategy at Scale

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#89 Events in marketing: Case Demand with Mark Huber

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Mark Huber Breaks Down Campaign Success and Fine-Tuning Your Marketing

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Episode 6: Why everyone constantly complains about content

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Having Fun in B2B Marketing with Mark Huber

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How to Repurpose a Virtual Event with Mark Huber

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