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Your MARKeting shouldn't tell three different stories.

If buyers can’t explain why they’d pick you, they won’t. I find the story that makes you choosable and build it into your product marketing, content and customer marketing.

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B2B STARTUPS I'VE HELPED GROW

You’ve been burned before.

You hired a fractional marketer with a pitch that sounded great. Three months later you got a vanilla “strategy” deck full of AI slop, nothing shipped, and they were on to the next client. They were great at pointing but never willing to touch the actual work.

Most people you'd bring in to help with marketing have only read about it. I've built it from scratch five times.

Here are the two most recent, with the receipts to back it all up.

At Metadata, I had the best version of a marketing leadership role: full ownership and a great VP above me to learn from. I helped shape the overall marketing strategy and owned everything on the brand side. Our bet was simple: buyers were tired of being oversold by faceless companies, so we led with real people. That meant content, events, a weekly podcast and posting on LinkedIn. It worked, and investing in brand created real pipeline. What we never did was agree on the story behind it, and that cost us as we scaled.

At UserEvidence, I called the marketing shots for the first time. I made a bet most first-time VPs of Marketing won’t make: get clear on the story and build positioning, messaging and content around it before touching a single pipeline program. The founders watched every dollar and asked hard questions. I’d make the same call every time.

You're tired of marketing that goes nowhere.

Chances are you’ve been pitched the “fast” version: a freelancer, an agency, a deck full of recommendations.

Good marketing doesn’t work that way. A clear story only pays off once it’s built into your product marketing, customer stories and content, and that takes months, not weeks.

So I take on a few companies at a time, for six months each.

$25K One-time project

    Best for:

    B2B startups that need to nail positioning and messaging before they spend more on pipeline, even if everything else is still a work in progress.

    How I work:

    Fractional marketers ask what your positioning should be. I find out from your customers.

    I interview your best customers, listen to sales call recordings and push back on what your team assumes before I write anything. You leave with decisions made, not a deck full of options.

    It takes six weeks from kickoff to final copy. It's priced by what you get, not by the hour.

    What you get:

  • Positioning and the core story everything else is built on
  • Your ideal customer, segments and primary and secondary personas
  • A messaging framework broken out by persona
  • Homepage and core product page copy, ready to ship

Starting at

$15K /month

    Best for:

    B2B startups between Series A and C that have a marketing leader and a small team but can't hire for every area.

    How I work:

    Fractional marketing leaders will tell you what to do. I do it with you.

    Your marketing leader and I set the priorities together. I then take on the product marketing, content and customer marketing projects their team can't get to and own each one from brief to launch.

    Most senior marketers at this level stopped doing the actual work years ago. I never did. I stayed in it on purpose because I'm still better at it than I am at anything else.

    What you get:

  • A senior marketer in the work, not above it
  • Launches, content and customer stories shipped from start to finish
  • One person covering three roles you'd otherwise hire for
  • Your marketing leader's time back for the calls only they can make

Starting at

$7,500 /month

    Best for:

    B2B startups whose marketing leader and team are shipping work but want a senior marketer in their corner on the big calls.

    How I work:

    Marketing advisors give opinions without context. That's not how I roll.

    I'm in the team Slack channel, know your OKRs and meet regularly with you and your marketing leader. I'm close enough to know when the product, market or numbers shift enough that we need to change direction.

    What you get:

  • 1:1 calls for decisions that need a live conversation
  • Your marketing leader pointed at the right things
  • A second opinion before you ship anything big
  • A clear set of priorities your team executes against
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From the people I've done the work with.

Kyle Lacy
Kyle LacyCMO, Docebo
“Two years of working with Mark taught me one thing above everything else: he doesn't need to be pushed. The drive is already there. What makes that rare is that it comes paired with a real fluency in both brand and demand, and most marketers pick a lane. Mark doesn't. He can build a brand people actually feel and a demand engine that actually converts, at the same time. That combination doesn't come around often.”
Evan Huck
Evan HuckCEO and Co-founder, UserEvidence
“Mark is one of the best leaders I've ever worked with. In two and a half years, he built what became the top brand in customer marketing and catapulted us to a level that's hard to overstate. He will be missed."
Chara Venkataraghavan
Chara VenkataraghavanCo-founder, RevenueHero
“As a founder figuring out marketing for the first time in my career, I was running on instinct and a lot of late nights. Mark helped me shape that into a system. Over a year of bi-weekly calls he taught me how to think about positioning, content, and planning, and pushed our best work far past what I'd have managed on my own. If you can get him in your corner, do it."
Jillian Hoefer
Jillian HoeferDirector of Content Marketing, UserEvidence
“Mark is a builder. Of great teams, airtight processes, and foundations that world-class marketing programs can grow on. I've worked with him in two capacities: as his direct report and as his client. In both, what stood out most was his ability to see around corners that others aren't looking at yet.”
Ray Rhodes
Ray RhodesCo-founder, UserEvidence
“Mark is one of those rare marketers who is both a doer and a strategist. He executes at high output without needing to be managed, and he's thinking three steps ahead, making the long-term bets that pay off while still landing the quick wins that drive pipeline now. He can do the work himself, and he builds teams that produce well beyond their headcount. He's the kind of hire who creates leverage rather than consuming it.”
Natalie Marcotullio
Natalie MarcotullioHead of Growth and Product Marketing, Navattic
“Every new marketing strategy, campaign, or big launch I run by Mark first. He always has a new angle or detail I never thought of. Couldn't recommend him enough.”
Devin Reed
Devin ReedFounder, The Reeder
"He's one of the few marketers in my inner circle I trust to bounce ideas off and get a pulse for what's really working, because he's mastered how to combine product and brand to truly create demand. From revenue to audience growth, he's the real deal."
Alex Eaton
Alex EatonVP of Marketing, UserEvidence
“Working with Mark was an inflection point in my career. He showed me what being a top marketing leader looked like and helped prepare me for my first VP role. If I could buy stock in Mark's career, I would."
Adam Goyette
Adam GoyetteFounder, Growth Union
"I've worked with a lot of great marketers. Mark is at the top of the list."
Dave Gerhardt
Dave GerhardtFounder, Exit Five
“Mark has creative ideas and he's not afraid to push the boundaries of what traditional B2B marketing looks like."
Alex Virden
Alex VirdenProduct Marketer, Vector
"His strategic game is strong, but what's even better is his willingness to roll up his sleeves and jump into the action. No matter how tight the deadline, he shows up. He empowers his team, builds confidence in the C-suite, and drives real ROI."
Brendan Hufford
Brendan HuffordFounder, Growth Sprints
“I've worked with hundreds (and hundreds) of marketers in my career and Mark truly stands out. If I were you: try to hire Mark, ask him to advise your company, or at the very least speak at your event.”
Silvio Perez
Silvio PerezCEO and Co-founder, Sami
“He literally built the Metadata brand from scratch. You don't really have to tell him much. He just gets things done.”
Brooklin Nash
Brooklin NashCo-founder, Beam Content
"Mark is everything you want in a marketer: grounded, strategic, thoughtful. Nearly every conversation gives me something to think about, and his feedback levels up our content."

You’ve seen the receipts.

I know which marketing shortcuts feel smart in month one and cost you the whole second year. Let’s get your story right first, then build it into everything buyers see.

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