Senior enough to set the strategy. Still in it enough to do the work.
Most fractional marketers will set the strategy or do the work. Expecting both is how you find out which one you hired.
B2B startups I’ve helped grow
[Logo bar — company logos go here]
You’ve already been burned before.
You hired someone with a confident pitch who knew how to market themselves. Three months later you got a recycled Google Slides “strategy” deck and a team still waiting to be told what to build. Great at pointing. Not willing to touch the actual work.
Most people pitching you on this have read about the job. I’ve done it four times.
At Metadata I had the best version of an early marketing role: a real seat at the table with real responsibility, and a great VP above me to learn from. I rode shotgun on our overall marketing strategy and owned everything brand. The bet was simple: buyers were tired of being oversold by faceless companies. Lead with real people instead. Content, events, a weekly podcast, real faces on LinkedIn. It worked. The brand fed pipeline.
At UserEvidence I got to be the one calling the shots for the first time. I made a bet most first-time VPs of Marketing won’t make: seven months on positioning, messaging, and content before touching a single pipeline program. The founders watched every dollar and asked hard questions. I’d make the same call every time.
Here’s what two of them looked like.
Proof of Work
Metadata
The category didn’t exist yet. We built the audience before we built the pipeline.
What I Built
Positioning and messaging · Category definition and strategy · Brand and website redesign · Personal brand → company brand · Flagship annual virtual event · Owned media (podcast, practitioner webinars, community) · Series A + B fundraising narratives · Acquisition integration and launch
What It Drove
Paid in Full
Proof of Work
UserEvidence
Seven months on foundation before touching pipeline. Every quarter after compounded faster.
What I Built
Positioning and messaging · Category definition and strategy · Brand and website redesign · Original research content · Flagship annual in-person event · Owned media (podcast, video series, newsletter) · Series A fundraising narrative · Acquisition integration and launch
What It Drove
Paid in Full
I’ll build you marketing that holds up after I’m gone.
Not a department you lean on forever. A foundation you keep, run by people you already have. Three ways to work together, depending on where you are right now.
Foundation Sprint
One-time project
$25,000
B2B startups that just closed their Series A and are ready to lay a strong foundation from the start.
Fractional marketers ask what your positioning should be. I find out if it’s true.
I meet with your best customers, listen to call recordings, and push back on what you think you know before building anything. You leave with decisions made, not a deck full of options.
- Who you’re selling to, and who you’re not
- Words that make buyers say ‘that’s exactly it’
- One version of your company story, written down
- Homepage and core page copy ready to ship
Marketing Operator
Starting at
$15,000/mo
B2B startups that need a senior marketing operator who can set direction and do the actual work, not just one or the other.
Fractional marketing leaders will tell you what to do. I do it with you.
Most senior marketers at this level stopped doing the actual work years ago. I never did. Not because I had to. Because I’m still better at it than I am at anything else.
- A senior marketer in the work, not above it
- Pipeline programs built and running
- The big marketing calls made with confidence
- More time to focus on the rest of the company
Marketing Partner
Starting at
$7,500/mo
B2B startups with a 1–3 person marketing team that’s executing but missing senior direction above them.
Marketing advisors give opinions without context. I get inside first.
I’m in the team channel, know your OKRs, and meet with you and your marketing lead regularly. Four times a year we step back and set direction — I’m close enough in between to know when something needs to change.
- 1:1 calls for decisions that need live conversation
- Your marketing lead pointed at the right things
- A second opinion before you ship anything big
- A clear 90-day priority set your team executes against
From people I’ve worked with
Their words, not mine.
You’ve seen the receipts.
I know which shortcuts feel smart in month one and cost you the whole second year. They don’t have to be yours.